Craig's purpose is rooted in a deep passion for football and a commitment to help athletes thrive. As the driving force behind 2 Live Culture, he embraces a holistic approach to athlete development that goes beyond physical training. He understands that athletic success is not just about physical prowess, but also about mental well-being, personal growth, and community.
Craig is dedicated to providing athletes with the tools and resources they need to succeed, both on and off the field. This includes connecting them with top trainers, offering unique living experiences, and providing opportunities for networking and brand building. His goal is to create an environment that fosters personal and professional growth and helps athletes elevate their game to the next level.
Craig's purpose is not just to shape great athletes, but to shape great individuals. He believes in the power of sport to change lives and is committed to using his platform to uplift and inspire. He values the relationships he builds with each athlete and is driven by a desire to see them succeed. His approach to athlete development is not just about producing champions on the field, but champions in life.
Craig is the trusted confidant for receivers, tight ends, and running backs who are committed to refining their craft during the offseason. His expertise and guidance ensure athletes are not only match-ready, but primed for exceptional performances when Camp rolls around.
Craig's influence extends beyond just personal guidance – he serves as a vital link, connecting athletes with an elite network of trainers in skills development. He boasts strong alliances with industry leaders such as James "Route God" Everett, Delfonte Diamond, Receiver Factory, and the renowned team at Throw It Deep. These relationships allow Craig to offer athletes access to a diverse range of expertise that can help them develop and refine their skills in the off-season.
This all-encompassing approach to athlete development perfectly embodies the 2 Live Culture ethos - to encourage, uplift, and elevate together. His unwavering devotion to the game and to each athlete's individual success ensures they continue to shine, both on and off the field.
At the helm of 2 Live Culture, Christopher Miles serves not just as its President, but as a beacon of the organization's guiding principles. His devotion to football intertwines with a deep-seated belief in its transformative power to impact lives beyond the gridiron. 2 Live Culture, under Christopher's leadership, is more than a football-focused community—it's a family, underpinned by love, respect, and the shared pursuit of collective elevation.
Parallel to his role at 2 Live Culture, Christopher's professional journey intertwines with Leigh Steinberg Sports & Entertainment. There, he harnesses his industry acumen to propel the organization and infuse his expertise into the heart of 2 Live Culture. Simultaneously, he continues to amplify his knowledge base with a graduate degree in Sport Management at the University of San Francisco, signaling his commitment to lifelong learning and growth.
2 Live Culture thrives under Christopher's guidance, infused with faith, gratitude, and an unwavering drive to uplift those within its fold. He embodies the belief that rising together, in unity and purpose, allows each individual to tap into their full potential. At the nucleus of this ethos is a deep appreciation for relationships, extending the organization's impact beyond the game to generate opportunities that foster personal and professional growth.
As you embark on the journey with Christopher and the 2 Live Culture family, you're not just joining a team, but participating in a movement. A movement that honors divine gifts, champions personal development, and elevates lives on and off the field. With God at the forefront, 2 Live Culture relentlessly pursues its mission—creating a space where passion meets purpose, love for the game meets commitment to service, and individuals can truly experience the transformative power of this vibrant community.
Join us in welcoming Aashik Khakoo, an exceptional talent who brings his financial prowess to the heart of 2 Live Culture as our Chief Financial Officer (CFO). Aashik's journey, rooted in diverse experiences and a strong commitment to our core values, has prepared him to lead us on a path of financial excellence and strategic growth.
Originally hailing from Uganda and shaped by the vibrant atmosphere of the Bronx, New York, Aashik has cultivated a deep understanding of the power of cultural diversity and the energy it brings. A proud graduate of Columbia College, his academic foundation laid the groundwork for his impressive career.
With over two decades of experience in the Beverage Alcohol Industry, Aashik has seamlessly navigated diverse roles in Finance, Strategy, IT, and Management. His unwavering dedication to precision and strategic vision have propelled him to the forefront of the industry. Now, he brings this wealth of expertise to 2 Live Culture, infusing our financial landscape with his exceptional talents.
Prior to joining our family, Aashik served as Regional CFO for the renowned Louis Vuitton Moet Hennessey brand, showcasing his leadership acumen and financial finesse. His remarkable achievements within the for-profit sector caught the attention of 2 Live Culture, aligning perfectly with our mission of faith, family, and football.
Driven by a spirit of transformation and guided by his faith journey, Aashik transitioned from the for-profit world to the nonprofit sector, leaving an enduring impact as CEO of Wipe Out Kids' Cancer from 2020 to 2022. This inspiring transition reflects his commitment to making a difference and uplifting lives.
Beyond his financial expertise, Aashik is a loving father to his three boys, Wesley (20), Cully (18), and Theo (15). His passions extend far beyond the realm of finance, encompassing golf, music, art, fashion, cooking, and tennis. Aashik's true joy lies in connecting people and helping them realize their dreams, an invaluable asset to our 2 Live Culture community.
As our Chief Financial Officer, Aashik Khakoo will guide us towards new heights, ensuring financial strength and strategic growth. We are honored to have him as an integral part of our 2 Live Culture family, embodying our core values and propelling us towards a future of excellence.
Please join us in extending a warm welcome to Aashik as we embark on this exciting journey together.
It is with great enthusiasm that we introduce Brandon Guilford as the newest addition to our team at 2 Live Culture. Brandon's arrival marks an exciting chapter in our journey, and we couldn't be more thrilled to have him on board.
Brandon is a true catalyst for positive change, known for his ability to inspire, mentor, and develop athletes across various sports sectors. His extensive experience and unwavering passion for helping athletes discover their purpose, both on and off the field, make him an invaluable asset to our organization.
One of Brandon's standout qualities is his deep involvement in the NFL Combine, where he has worked closely with both players and representation. His insights and knowledge in this area will undoubtedly contribute to our holistic approach to athlete support.
As our Director, Brandon brings with him an extensive network that spans the globe, connecting some of the world's most exceptional athletes with the most reputable sports agencies in the management industry. His perspective as a former Division 1 baseball player adds a fresh dimension to our company, further solidifying our position as the premier destination for holistic athlete support.
At the core of Brandon's approach is his unwavering faith, which serves as the foundation for every aspect of his life. His commitment to uplifting and empowering individuals to discover their full potential is truly commendable. As he often says, "People are the mission; they are the engine behind the movement. When love leads the way, failure is non-existent."
Please join us in extending a warm welcome to Brandon Guilford. Together, we look forward to creating a brighter and more fulfilling future for athletes and the sports industry as a whole.
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